Traders Hotel Debuts In Hong Kong On 1 August 2010

12 Jul 2010 – Shangri-La Hotels and Resorts is pleased to announce the debut of the Traders Hotel brand in Hong Kong as of 1 August 2010.

Traders, Shangri-La’s mid market brand caters to today’s business and leisure traveller, who is looking for simple, efficient, down to earth functionality presented with a smile. Previously operating as Hotel Jen, the integration into the Traders’ portfolio will allow the hotel to take advantage of Shangri-La’s global sales and distribution network and the brand’s Golden Circle guest recognition and airline partner programmes.

Traders Hotel, Hong Kong is centrally located on Queen’s Road in the Western District, the heart of buzzing street life, traditional shops, temples and numerous local eateries. The district retains a distinctive Chinese atmosphere, yet is only 10 minutes from Hong Kong’s Central business district, the Airport Express, and nightlife of Soho and Lan Kwai Fong.

‘I am delighted to be part of the launch of Traders in Hong Kong’ says newly appointed General Manager, Mr Andrea Mastellone. ‘Having been with the brand for many years it is exciting to provide a new alternative of stylish comfort and convenience for the modern day road warrior in Hong Kong. Traders Hotel will be an easy choice for business travellers who appreciate a convenient location and efficient service or leisure visitors who like a relaxed, contemporary atmosphere”.

Completely renovated in 2008, Traders Hotel, Hong Kong has 280 guestrooms and suites designed in a contemporary, minimalistic style to maximise the use of space. The natural colour scheme and wooden flooring are soothing and do not distract from the spectacular views of Victoria Harbour or the Peak.

Café 508 on the second floor features extensive buffet selections for breakfast, lunch and dinner, perfect for time sensitive business luncheons or a leisurely meal with the family. The Traders Lounge on the 28th floor is available to Club guests during the day to enjoy a variety of benefits including private check-in/out, complimentary buffet breakfast, afternoon tea and evening cocktails. The Lounge opens to the public after 7:30 pm, an ideal spot to enjoy after-work drinks with a view. A Lobby Bar and a rooftop outdoor pool with adjacent gym complete the guest facilities.

Traders Hotel, Hong Kong will be the first hotel within the brand to launch the Traders’ Signature Scent in its public areas. The scent, a tropical fruity green fragrance supported by a warm musk will be introduced gradually in the other eleven Traders Hotels within the year.

Traders Hotel, Hong Kong offers special introductory packages as of 1 August 2010. For more information and reservations please contact the hotel on [email protected], phone: (852) 2213 6663 or visit www.tradershotels.com.

Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s most respected hotel companies, currently owns and/or manages 68 hotels under the Shangri-La and Traders brands, with a rooms inventory of over 30,000. Over almost four decades the group has established its brand hallmark of ‘hospitality from the heart.’ The group has a substantial development pipeline with projects in Austria, Canada, mainland China, France, India, Macau, Malaysia, Philippines, Mongolia, Russia, Qatar, Seychelles, Turkey and United Kingdom. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.