MSC CRUISES PICKS McCANN TO LEAD 2015-2016 BRAND BUILDING CAMPAIGN
Geneva, 13 January 2015 – MSC Cruises has entrusted global ad firm McCann with spearheading its international brand building campaign, which will form the backbone of marketing communications in the run-up to a big expansion of the MSC Cruises fleet, starting in 2017. Under the contract, a McCann team based in Milan, Italy, will drive […]